Catering Business Plan

August 11th, 2011

Catering Business Plan

If you are a talented chef and love spending time in the kitchen, and would like to start your own catering business, the first thing to do is to design a catering business plan. A catering business can be somewhat easier to start than other businesses since it doesn’t require a lot of specialized tools or inventory. There are, however, a few things you should take into consideration before deciding to take on this project.

06a Catering Business Plan

Key Points before Starting

Before starting a catering a business you must do your home work. Some key points must be evaluated before you start.

• Research data about your business. For instance, find out how many other catering businesses are in your area.

• Specify the needs of the area and how you can fulfill those needs.

• Decide if you want to provide chef services (also known as in home catering) or a large industrial catering business.

• Plan a menu, paying special attention to what type of food you want to offer and what type of food is off limits. Dishes that require unusual ingredients or are complex may not be the best option at the beginning of your business.

• Consider taking a few classes or workshops to learn about food trends and present serving trends.

• Contact the National Association of Catering Executives to learn more about the business. This can provide support and help you connect with other professionals in the business.

• Find out the scope of catering businesses in the area you are trying to start.

• Consider choosing a place where few caterers are presently working.

Catering Menu

The menu should include those things that can be prepared quickly and will be available all through the year. It will help to have the following:

Flexible Schedule

• It allows you to prepare the food at the time most convenient for you. You will only have to reheat before serving.

Efficient

• It is a more efficient use of your time to prepare food in bulk. The less time you spend preparing food, the more money you make per hour.

Accept Bigger Jobs

• It may be possible for you to accept bigger jobs without renting bigger equipment or hiring additional help to prepare food.

Startups

The typical startups required to launch a catering business are:

Catering license

Every catering business is required to register with their municipality/county and/or state for tax purposes if they are required to collect sales tax or plan to hire employees. To register with the municipality/state you plan on doing business in, go to their website for more information. You can find the county/state website by searching for “Your County/State Business Permit”. Once you’re at the website, click on the appropriate link and it should tell you how to register a new business.

Kitchen and Equipment

Everything you need can be rented or borrowed from someone. If you have money set aside to invest into catering equipment, the best place to start spending money is in areas that increase safety, save time, improve transportation, and enhance presentation.

The most essential catering equipment you should have access to include:

• Sharp Knives

• Food Processor

• Mixer

• Stove

• Oven

• Refrigerator

• Freezer

If you buy serving plates, pick white plates and a clear punch bowl because they are the most versatile. Everything else can be rented on an as needed basis.

Marketing your Catering Business

The marketing of a catering business will involve some initial costs. You should, for example, get a logo designed and have business cards made up. You could start out with a website or wait a few months until you have some photos and testimonials to include on it. Uniforms for staff that have your company logo on them will also help you to develop your public image.

It is a great idea to throw a launch party when you start a catering business. Invite some prospective clients as well as friends and family members and showcase some of your menu offerings.

Business Administration

You will need a decent office. Some of the purchases that you may have to make to fit out such a space include: desks, shelves, cabinets, a computer, Internet connection, printer, phone, stationery and other equipment such as a fax or photocopier.

Professional Fees

You may require the professional services of a number of people during the startup phase of your business such as lawyers and legal business advisers.

So keeping these points in mind, you can create a successful catering business plan.

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Selecting Catering Agencies

August 11th, 2011

Description of catering agencies

Catering agencies are groups that provide specialized services for your event. If you have ever have attended a welcome gallery opening, wedding, book signing, rehearsal dinner or theme event, you’ve probably had a catering experience. When you attend a stylishly prearranged wedding reception or an important meeting with food as tasty, if not tastier than the local dining hot spots, you almost definitely have a catering team to thank.

05a Selecting Catering Agencies

Catering seems pretty straightforward and simple you cook some food and serve it. That is the basic idea, but there’s more to it. A whole lot more is connected with the word catering. Cooking and presenting the food is just a single aspect of their duty.

Services offered by catering agencies

The span of services offered by caterers is very wide. They often plan an event from beginning to end and organize each and every aspect of the event.

Generally speaking, they try to satisfy all our senses.

With the right atmosphere, you can appeal to all five senses in a way that makes an event special and memorable. Of course, beautifully prepared food can appeal to your sense of taste, smell and sight, perhaps even touch, but it shouldn’t outshine the rest of the event. Caterers today generally want every piece of the puzzle, from the decor to the glassware, to have that same kind of impact.

From food to flowers, lighting to linens and tables to tunes, everything should match the food to create an integrated overall experience. According to the top caterers, they want every aspect of the event to be synchronized. For example:

• The venue must fit the occasion, climate and group size. No matter how lovely the surrounding gardens, you probably wouldn’t want to have formally attired guests dining outside in 98 degree weather.

• The menu needs to fit the occasion and tastes of the group. For a retirement celebration, where the retiree is getting ready to embark on a 6 month sabbatical in Spain with his spouse, tapas stations would be an inspired idea.

• The decor should suit the venue and event. White linen, china and crystal stemware might not be the most appropriate table setting for a casual, pool-side barbecue reception. Festive prints, such as blue and white checked tablecloths and matching napkins with plain glass plates and mason jars might be a better fit.

Keys to choosing a catering company

There are many factors in choose a caterer, some are discussed below:

• By Food Taste

Taste the caterer’s food.
Ask if they make your desired food
Check their food presentation.

• View catering pictures

• Look at prices for their menu

• Check their certifications and references

• Meet Their staff

• Look at Their utensils

Understanding catering charges

• Most of the caterers charge a client on a per-person basis.

• The basic price of the caterers increases with additional requirements of the client.

• The basic plan contains a restricted set of planning with sufficient food and designing facilities. However, it is flexible and changes with the requirements of the client.

• Everything added to the existing menu raises the menu price

Reviewing this information will give you a glimpse of the inner workings and basic principles of catering agencies.

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How To Choose Catering Agencies

August 11th, 2011

Introduction

Catering agencies supply food for important events, sometimes at a distant location. Catering often includes meals, snacks, fruits and beverages. Catering services are required by people, organizations or other groups hosting an event. The food may be cooked at the site where it is required or the caterer may choose to bring in previously prepared food. Catering is a significant part of the food service industry and has tough competition prevailing across all parts of the world. The cost for catering service can be based off of the number of persons attending the event or a lump sum amount for the event.

04a How To Choose Catering Agencies

Catering can be one of the most rewarding businesses if you have a passion for it and are willing to work hard. It is a high income business if you beat competitors while maintaining quality of food and service. The demand for catering service is huge and has been increasing at a fast pace. However, the level of hard work required in starting and running a catering business are tremendous. It requires you to put in long working hours, often work on holidays, and deal with high pressure situations. If you can handle all these details then catering might be the right career choice.

Choosing a Catering Company for Your Events

If you are planning to arrange a corporate meeting, casual reception, formal dinner or even a wedding, you always want to hire the right catering agency so that the function can be arranged and carry out in a professional manner. You have the concept and theme in your mind, now you just need an artistic catering agency that can turn your thoughts into reality. Before you hire a caterer or a catering company to work the event, it’s helpful to have some initial ideas and research about the catering menu offered by the company

Caterer Food Taste

• Taste the caterer’s food.

• View how it will be presented.

• Can they make your desired food?

• Make sure your feedback is taken seriously.

• Ask how the food is prepared.

Tip: Meet the Chef directly.

Check references of caterers

You should check references of caterers before choosing a catering agency so that you will receive the best quality. It’s a superb way to gain insight about what the caterer’s strong and weak points. Good questions include: How many times they have used the caterer? What did you like best about their catering services for events? What is one thing you would change for your next event?

View precedent catering pictures

• The pictures will give you a sense of how their events are set up.

• Gives a glimpse of their spacing, finishing touches and style.

• Great way to explain needs matching with the photos.

Find out your level of concern

• Some caterers are full service suppliers e.g. linens, tables, chairs, floral and décor, food, lighting, and interior decorating.

• You can give them an idea of what you like and want

Tip :Convey your details properly

Review proposal with caterer in person

This gives you a chance to see the catering operation.

• Is the office clean?

• Are you greeted in a friendly manner?

If you have any uncertainty during this course of action, it will probably carry over to the event day.

Ask about the Conditions

• Are there any hidden charges?

• Is tax included?

• Will the price vary per person if your guest count goes up or down?

• Who will pay tip to the staff

Choose a familiar caterer for your spot

• Many venues have a preferred caterers list.

• If you use someone on that list, they will be familiar with the rules and may have fewer mishaps on the day of your event.

Caterers who are not familiar with a venue may be cheaper at first glance, but you may have post event charges from your venue because the caterer didn’t remove the trash as required or some other penalty for not understanding the venue policies.

Know who is in charge on day of occasion

Frequently, the person you are planning with will not be the primary contact the day of the event. If you want to make changes or have questions that day, it is important to know your contact.

Services by a Caterer

A comprehensive, formal full-service catering proposal is likely to include the following elements:

• Rental arrival time.

• Staff arrival time.

• Bar open time.

• Meal serve time.

• Bar close time.

• Rental pickup.

• Out-of-venue time.

Other than serving food, catering services also specializes in other important details related to the event. The service staff is not responsible for preparing the food, but often helps set up the dining area. This service is typically provided at banquets, conventions, and weddings or any other events at which all who attend are provided with food and drinks.

Many events require working with an entire theme or color scheme. A catering company or food specialist is expected to know how to prepare food and to make it attractive. As such, certain catering companies have moved toward a full-service business model commonly associated with event planners. They take charge of not only food preparation, but also decorations, such as table settings and lighting. The trend is towards satisfying all the clients’ senses with food as a focal point.

With the correct atmosphere, professional event caterers with will make an event special and memorable.

Charges

Most caterers charge a client on a per-person basis. This is the most appropriate billing method used by the catering agencies.

The caterer’s fixed price of the increases when the requirements of the client increases.

The basic plan contains a limited set of arrangements with adequate food and designing facilities. However, it is flexible and changes according to the desires of the client.  

This is a basic overview of caterers and keeping these points in mind can help you when selecting competent catering agencies.

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Catering Agencies

August 11th, 2011

Catering agencies provide food and beverages for events. Catering is provided at a full range of events, including business meetings, conferences, exhibitions, weddings, and other social occasions. In addition to responsibilities for food and beverages, many caterers also handle event decor, audio / visual and other aspects of the program. The catering manager will typically manage the staffing of servers, chefs and others workers.

03a Catering Agencies

Catering agencies often provide services to remote sites or places such as hotels, offices, public houses and other various locations. Big events such as wedding receptions are common events requiring catering services.  

Catering is part of the huge food service industry and focuses mainly in providing foodservices for major events. Caterers are commonly referred to as event caterers and they usually serve food with a waiting staff at dining tables or from a self-serve buffet. Preparation of the food is usually the task of the caterers. Food may be prepared on site or at another location prior to the event. Catering employees, like many others in the food service industry, generally work long hours. It is not uncommon for them to work on holidays or seven days a week during holiday event seasons.

Criteria for choosing a right Catering Agency

A well organized event requires a professional caterer that provides the appropriate arrangements for your function. The following points should be kept in mind before selecting a catering agency.  

• List your catering needs and provide an accurate estimate of attendees for your party or event.

• Describe your needs clearly.

• Determine if you will use your own location for your event or use their setup

• The number of guests invited to the event

• Check the profile of the caterer.

• Verify whether they have conducted events equal to your event.

• Confirm that they can handle your expected number of the guests

• Check the menu available.

• Find out if they have multiple party themes or id they just provide monotonous services

• Make certain they have qualified staff

• Ask about their specialties

• View the feedback provided by their past customers

• Make certain the event area is large enough

• Compare prices for reasonableness

Services offered by Catering Agencies

Food is definitely the most important aspect as far as the catering agencies are concerned. However, now that the catering companies have moved toward the full service, event-planning model, the focus has become more equally distributed. It’s not that food is no longer a focal point, but rather that it is part of a broader mission. Philip Morris, a researcher on event management, suggests that catering is about satisfying all the senses i.e.:

• Sight

• Sound

• Touch

• Smell

• Taste

Now, caterers generally have a complete package including food, drinks, a waiting staff and decorations. The food may be prepared on site at the event, or the caterer may choose to bring prepared food and put the finishing touches on it once it arrives.

The serving staff is not responsible for preparing the food but often helps set up the dining area. This service is typically provided at banquets, conventions, and weddings. Any event where all who attend are provided with food and drinks or sometimes only refreshment is often called a catered event.

Pricing Method of Catering Agencies

Caterers usually charge a certain amount for each person attending the event. Some caterers, however, charge a predetermined amount depending on the nature of the event. The rates are usually equal as far as the client is concerned but sometimes the per-person deal is more satisfactory to both parties, as the rates, menu and guest are predefined.

Now, if all the tips and information given above are kept in mind, you can choose the best catering agency in your area that meets your requirements and provides appropriate facilities.  These factors are the symbols of the best catering agencies.

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Catering Recipes

August 11th, 2011

Introduction

Catering recipes can provide quality foods for all of your food service needs. They have the variety necessary to fit any budget for any style and occasion from backyard barbecues to formal cocktail parties. Catering recipes, with a full and diverse menu, make your choice easy. Your wedding day should be the most glorious occasion of your life. Whether you’re planning an outdoor celebration for 300 or an intimate indoor gathering for 30, each detail must reflect the magic of the moment. A caterer not only shows up with a great food and beverages display, but also delivers peace of mind.

02a Catering Recipes

In the heart of collecting recipes and menu ideas for the catering business, what caterers need is new and delicious recipes that are inexpensive and unique in nature.

These recipes are designed according to local trends and the tastes of the clients. These fashionable trends are then slightly altered with new ideas to bring uniqueness to the menu. Generally, the menu is custom built and changed according to clients need. Clients are very particular about the food for their event. So a special responsibility is placed upon the shoulders of the caterers to fulfill this important demand of the client. Remember, food is the most important part of catering, so a lot depends upon the client’s eating experience.

Perfect Food Recipe

A perfect event food menu has something for every taste, from your vegetarian guests to the most committed carnivores. That kind of variety takes more than just hope to pull off. You need chefs who are creative, daring and well-trained as well as a polite service staff to make the whole day go off like a dream.

Providing perfect food is modern catering in a nutshell. Professional caterers take pride in their commitment to truly superior services, including the kind of food that will have your loved ones crazed long after the day has passed. And when the schedule gets changed or guests have special requests, the professional caterers are more than happy to accommodate.

Planning Makes Perfect

The greatest strength of professional caterers is the willingness of their planning department to sit with the client and really understand the client’s vision for the event. They make a schedule, figure out flow and presentation and make sure everything the guests touch, see or eat makes sense as part of an overall design scheme. Food planning is extremely important in the event’s success.

When choosing a caterer, you could go with a regular caterer, or you could sample the exceptional menus at comparable catering business. You must always work with you caterer until the menu reflects your ideal event feast.

Catering Menu

Professional caterers build up their menu through the input of their clients who have returned time and time again to their catering agency.

Generally, a catering menu must be comprehensive, creative and, most importantly, delicious. An attractive menu is very important for caterers since it is the first thing which will attract clients. A general caterer menu for at least 30 people should include:

Breakfast & Brunch

• Continental Breakfast

• Breakfast Buffets

• A la Carte Breakfast & Brunch Items

• Freshly Baked Goods

Lunch

• Gourmet Sandwiches

• Fresh seasonal Salads

• Various Lunch Options

• Lunches a la Carte

Lunch & Dinner Buffets

• Room Temperature Buffets

• Themed Hot Buffets

• BBQ Buffets

• Served Meals

Receptions    

• Reception Menu Packages

• Hors d’oeuvre Exhibition Stations

• Individual Hors d’oeuvre

• Gourmet Hors d’oeuvre

• Tabletop Hors d’oeuvre

• Specialty Cheese Platters

Refreshments

• Afternoon Break Packages

• Sweet Treats

• Savory Snacks

Note-> The quality of the recipes depends upon the expertise and awareness of the cook.

All catering menus are developed by the continuous hard work of the professional cooks to make your event a memorable event. In fact, the greatest part of any occasion is its catering recipes.  

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Catering Recipes for Special Occasions

August 8th, 2011

Catering Recipes include food menu having something special for every taste, from your vegetarian guests to the most dedicated carnivores. That kind of variety takes more than just hope to pull off. You need chefs who are creative, bold and well-traveled, and a service staff to make the whole day go off like a dream. Food is one of the best ways in which to show your hospitality.

That’s Contemporary Catering in a nutshell.  The caterers have to make special dishes in their menus to make them unique from their competitors. At last it is the food that can make or spoil the reputation of a caterer.

Keeping this point in mind, the catering agencies are very curious about designing their menus. Not only do they design, they constantly research on the changing trends and tastes of the people. To offer something new and different can give them the competitive edge.

 Catering Recipes for Special Occasions

The recipes made by catering agencies are custom designed. The formulation of catering recipes depends upon many factors such as the location, environment, temperature, local taste, market trends, and taste of the society

Recipe Selection

The selections of recipes by the catering agencies are made very carefully as it the most important part of an event. A function may pass or fail just on the result of the food. People that came to attend the function give food high priority. So it should be special as well as attractive.

The general recipe packages offered by the caterers are seasonal. If you’re not a traditional chicken or fish couple, coming up with satisfying catering menu ideas can be a frightening task. While you might be attracted to go traditional for the sake of simplicity, the food at your reception is a great way to express your personal wedding or any other occasion style. Depending on when you choose to get married, seasonal catering menu ideas are one way to offer fresh food with a unique bend.

Winter Menus

Winter events are covered in romance from the moment of origin

• Praise this time of year with catering menu ideas that are warm, appealing, and romantic

• For the appetizer section, skip salads in favor of soup. For your reception, try roasted meats like grilled chicken or fried fish

• As you consider your side dishes, focus on comfort foods like macaroni and cheese, rice and chicken steaks

• Dessert can be anything from bread pudding to warm cookies etc

Spring Menus

• Spring events are particularly special as they signify the birth of new life, or in this case, joined lives

• Catering menu ideas should be centered on fresh vegetables and lighter fare.

• As an appetizer, try an orange fennel and fresh vegetable salad

• Asparagus can play a big role in spring weddings, making an excellent side dish or even play a part in a cold, cream-based soup.

• For the main reception, try bracket of lamb or a chicken dish.

• Lemon bars or lemon meringue pie both make excellent spring desserts.

Summer Menus

• Summer events are by far the most popular, leaving you with plenty of possible catering menu ideas to choose from

• For your appetizer section, go with a vegi salad peppered with local tomatoes

• As a reception, consider going home-style with fried chicken, or barbecue-style, with ribs or chicken steaks

• Side dishes can include rice especially fried rice with fresh seasonal vegetables

• Catering menu ideas are infinite where dessert is concerned, with anything from pineapple pie to peach cobbler being welcome choices during the hot summer months

• Beverages , soda drinks, ice cream soda and cold coffee are good choices for drinks

Fall Menus

• Fall weddings are spectacular by nature, with the changing colors and crisp air setting the scene for a lovely wedding

• Catering menu ideas that work best in the fall have much in common with traditional foods

• For appetizers, consider a cranberry and walnut salad or Russian salad and goat cheese mix

• Reception options can range from fish to chicken, and would do well accompanied by stuffing, a homemade casserole, or seasoned Brussels sprouts

• Dessert can be a classic option, like chocolate pie, or a more modern choice, like apple pie

Final Selection

Obviously the final selections are yours, but keep these points in mind before the final selection of the recipes:

• The recipe you choose should be yours and not forced by the caterer

• It should mostly contain the fresh seasonal items

• You should consider the taste of the guests

• It must be balanced between meat and vegetables

• It must have one unique piece in it

Food is the central point of attention in any event. It should be given its required importance to deliver an event this will be remembered for a long period of time.

It is the dual responsibility of the clients and caterers to select and prepare a best recipe from the on hand resources in the market. Indeed it is an art and cut throat advantage for any caterer to develop the most exclusive as well as the tastiest catering recipes.

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